Meridian Digital
Mar 1 – Mar 31, 2026
Executive Summary
Foxfield Coffee Co. delivered a strong March performance, with sessions growing 18.4% to 1,847 total visits driven by meaningful gains across all key service pages. The /order-online page surged 44.2% to 341 sessions, signaling growing comfort with digital ordering among the customer base. Average session duration increased from 1m 58s to 2m 22s — visitors are engaging more deeply with content. Search visibility improved substantially, with average position moving from 11.2 to 8.3 and clicks up 35% to 1,203. The combination of traffic growth, improved engagement, and rising search rankings positions Foxfield for continued momentum heading into Q2.
Traffic Performance
Sessions
1,847
+18.4% vs prior period
Conversions
43
+38.7% vs prior period
Impressions
28,400
+28.5% vs prior period
Clicks
1,203
+35.0% vs prior period
Top Pages
| Page | Sessions | vs Prior |
|---|---|---|
| /menu | 612 | +22.4% |
| /locations | 487 | +31.8% |
| /order-online | 341 | +44.2% |
| / | 289 | +8.1% |
| /about | 118 | -3.2% |
Search Performance
Impressions
28,400
+28.5% vs prior period
Clicks
1,203
+35.0% vs prior period
CTR
4.2%
+5.2% vs prior period
Avg Position
8.3
+34.9% vs prior period
Top Queries
| Query | Clicks | Impr. | CTR | Position |
|---|---|---|---|---|
| coffee shop downtown raleigh | 187 | 2,840 | 6.6% | 3.2 |
| best espresso near me | 143 | 4,200 | 3.4% | 6.1 |
| foxfield coffee | 128 | 890 | 14.4% | 1.4 |
| coffee roasters nc | 94 | 3,100 | 3.0% | 8.7 |
| specialty coffee raleigh | 76 | 2,200 | 3.5% | 9.4 |
Wins this period
Sessions grew 18.4% to 1,847 — broad-based growth across all pages
Average search position improved 2.9 points to 8.3
/order-online up 44.2% confirming digital ordering adoption
Bounce rate dropped from 5.1% to 3.8% — better audience targeting
Recommendations
Target Position 1-3 for Local Queries
The ‘coffee shop downtown raleigh’ query at position 3.2 is within striking distance of the top 3. Add location-specific content and build 3-5 local citation links to push into the top positions where click share doubles.
Add Online Order Conversion Tracking
The /order-online surge needs conversion event tracking to measure completion rate. Implement GA4 purchase events to identify where users drop off and optimize the ordering flow.
Build Location Pages for Each Branch
Individual location pages for each Foxfield branch would capture hyper-local search queries. Each page should include address, hours, menu highlights, and neighborhood-specific content.
Extend Average Session Duration
At 2m 22s average duration, visitors are engaged but not exploring cross-sells. Add related content links on the /menu page pointing to /order-online and /locations to increase session depth.
Note from your team
March was a solid month — the search trajectory is particularly encouraging. Hitting position 8.3 average this early in the year puts us on track for meaningful organic growth by summer.
Generate reports like this for your clients
14-day free trial. No credit card required.
Start free trial →